Discretionary effort used to be the bread and butter of my career. Now the bureaucratic and social project management overhead required for any change makes things too annoying to be worth doing if I don't have to. I don't care if the product works long term, I don't care if the company succeeds long term, I just do my tickets until I find the next job.
because they know deep down if their team is not happy or doesn't smile for the photos it looks bad on them.
or like "mental health and wellbeing" its a bunch of empty gestures that make no attempt at actually addressing the issues of your work (low pay, long hours, stress, pressure so on..)