Is there a way to force the company to return the money I have paid for my bulbs and hub so far? Even if it is arduous and cost me more money than I'm able to gain back I would be inclined to do it to signal my displeasure with this change.
The default is "Warm white, full brightness", probably mostly to avoid confused people sending back bulbs because they flipped the switch ON and the bulb remained dark. Since traditionally that meant a failed bulb.