This is one of the more serious pain points I notice (thankfully only occasionally).
Obviously getting some visibility is important for people launching new projects. Sometimes adversarial comments seem to be motivated by commercial rather than technical reasons.
Don't force me to fight an asymmetric warfare battle against malicious authors to participate.
The people who already agree that the article is shallow learn nothing, and the people who don't know the article is shallow also learn nothing.
And I agree with you, position strength is tied to facts, which is why writing a shallow dismissal instead of listing some facts leads to a weak position.
Incidentally, why are you responding to me and not just saying "you're wrong, I'm done talking to you."