zlacker

>>dagurp+(OP)
> It is also interesting to note that the first use case listed is about ensuring that interactions with ads are genuine.

That's just the beginning. Attestation will eventually allow advertisers to demand that user is present and looking at the screen like in Black Mirror episode Fifteen Million Merits.

>>guy982+AP1
Sony already owns a patent on that exact scenario from Black Mirror.

https://www.creativebloq.com/sony-tv-patent

> In it, TV viewers are only able to skip an advert by shouting the name of the brand. Yep, crying 'McDonald's!' is the only way to make the Big Mac disappear.

Companies will do the most insane, terrible things if not stopped. This will happen.