Awful stuff like this wouldn't stand a chance if Google didn't have such a near-monopoly position.
For the sake of the open internet, please switch to a different browser. IMO, Firefox is best*, but even something chromium based is probably fine. Just not Google Chrome.
* On desktop - Firefox is a bit weaker on Android, with an extemely limited set of extensions (but still better than Chrome with no extensions) and just a Safari wrapper on iOS, with no extensions. (But sync works everywhere!)
(I posted something similar in a different thread recently but I think it bears repeating.)
1. Native integration across devices: Safari integrates seamlessly with Apple's ecosystem due to proprietary features like iCloud, Handoff, and universal clipboard, allowing for a consistent user experience across all Apple devices, with seamless transition among them to stay in your flow across devices.
2. iCloud Private Relay: This is a recent security tool from Apple and participating CDNs that encrypts all Safari traffic and protects the user's privacy by preventing anyone, including both Apple and network providers, from seeing which sites are visited.
3. Password Management Integration: Safari offers seamless integration with Apple’s Keychain for password and two-factor authentication (2FA) management across devices and across apps and browsers. Safari leverages Apple's OS level full password manager that's been quietly iterated each major release, now including support for TOTP and compromised-site checks.
4. Increased security/privacy: Safari uses AI/ML backed Intelligent Tracking Prevention to identify and block trackers, ensuring enhanced user privacy. While similar features can be added to Firefox via extensions, Safari has these capabilities by default.
5. Improved Power Efficiency and Performance: Multiple battery life tests confirm that Safari is significantly more power-efficient than Firefox and Chrome. Apple pulls this off through co-optimization of hardware and software, power-efficient technologies, hardware acceleration, conservative use of resources, efficient resource handling, and the blocking of resource-heavy ads and trackers. In real world use, you may see twice the battery life during web heavy usage.
6. Extended Support for WebKit: Use the browser your users use, so you understand and support their experience.
Other factors like persistent tab groups, 120hz scroll performance, and first class "retina" typography simply add to the smooth experience Safari provides on macOS and iOS.
Here are some lesser known tips for tuning up Safari to your liking and using features folks may be less familiar with:
https://www.pcmag.com/how-to/hidden-tricks-inside-apples-saf...
Apple has a pretty terrible record on security given the Pegasus spyware and 0 clicks. Although most are related to iMessage and hardware exploits.
I still have a hard time believing the Privacy stuff since PRISM and Apple's openness to give data to China and Russia. But if you believe them, don't mind the government's access, and don't want to use other software, I can see where you are coming from.
You don't need to believe me, info on the authenticity of their effort is priced into the markets.
Or, you can believe those lined up to fight Apple on these capabilities.
This is really outdated: https://images.apple.com/safari/docs/Safari_White_Paper_Nov_...
But boy did it get Meta mad:
https://www.cnbc.com/2019/09/09/facebook-warns-about-apple-i...
But they did more:
https://appleinsider.com/articles/21/06/07/apple-beefing-up-...
And now more:
https://www.tomsguide.com/news/ios-17-will-stop-websites-fro...
Every time generating letters to Washington and Brussels how Apple's taking food out of the mouths of data and ad brokers.
I'd have run out of tiny violins if I didn't have GarageBand to make me a loop.