I'm a FF user since the early 00's and Firefox will mostly not go away because Google has an interest in using it against monopoly accusations but the reality is bleak..
And the reality is these people ( Google in this case ) are so far removed from any moral compass about the Web ( at least what most people here think of "the Web" ) that it's near impossible to do anything about it. These companies are huge and from top to bottom there are certain groups that are hired guns to do a job, no matter what "job" it is, they'll do it, achieve those KPIs, get promoted, get paid. Even for their own detriment in the future, it doesn't matter. Big money now, screw the rest.
Btw, this is how every big company operated since forever, the only "news" here is the disproportionate impact their acts do to the World due to their huge size and influence.
Firefox does some things better (like PiP video playback on most websites, like YouTube!) but others are so poorly done (like Profiles) compared to Chrome that it overall makes Chrome my first choice browser.