Awful stuff like this wouldn't stand a chance if Google didn't have such a near-monopoly position.
For the sake of the open internet, please switch to a different browser. IMO, Firefox is best*, but even something chromium based is probably fine. Just not Google Chrome.
* On desktop - Firefox is a bit weaker on Android, with an extemely limited set of extensions (but still better than Chrome with no extensions) and just a Safari wrapper on iOS, with no extensions. (But sync works everywhere!)
(I posted something similar in a different thread recently but I think it bears repeating.)
Some will point out that Chrome is based on open-source software. In reality, however, Google has a huge amount of power here. If Google is serious about this initiative, they will try to force it into the projects, and make it an essential part of the web experience. As others have pointed out, Google is also a primary supporter of Firefox, so they have influence there as well.
Extreme technological complexity is just about the best possible moat a huge business can have. Though in this case "walls around the prison in which the users are incarcerated" might be a better analogy.
And all the prisoners, who just can't resist the endless shiny new goodies added to the web standards, are forever building their own prison walls higher...