Make browsing the internet possible only on Chrome, Safari or Edge (with no modifications or extensions). No competition allowed in browsers.
Make browsing the internet possible only on macOS, Windows, Android or iOS (no custom Android distributions, definitely no LineageOS or GrapheneOS or whatever). No competition allowed in Operating Systems, especially no open source operating systems.
Make crawling the internet possible only to Google. No private crawling and no competing search engines.
Let me know if I've missed anything...
The amount of effort that goes in to playing advertising metric games of YouTube is ridiculous to me. Anyone that says well people have to get paid I say maybe.
Real creators create and don't need the like, subscribe, patreon, mantra. Most of the gunsmithing sights on YouTube are moving towards this idea.
I don't believe in the discovery myth so many talk about as essential. It is only essential if you need inorganic growth.
I would say it's an emerging trend and that the more they tighten their grip the more creators will slip through their fingers.