The result: there is now effectively one dominating web browser run by an ad company who nigh unto controls the spec for the web itself and who is finally putting its foot down to decide that we are all going to be forced to either used fully-locked down devices or to prove that we are using some locked-down component of our otherwise unlocked device to see anyone's content, and they get to frame it as fighting for the user in the spec draft as users have a "need" to prove their authenticity to websites to get their free stuff.
(BTW, Brave is in the same boat: they are also an ad company--despite building ad blocking stuff themselves--and their product managers routinely discuss and even quote Brendan Eich talking about this same kind of "run the browser inside of trusted computing" as their long-term solution for preventing people blocking their ads. The vicious irony: the very tech they want to use to protect them is what will be used to protect the status quo from them! The entire premise of monetizing with ads is eventually either self-defeating or the problem itself.)
The person who wrote the proposal[0] is from Google. All the authors of the proposal are from Google[1].
I've been thinking carefully about this comment, but I really don't know what to say. It's absolutely heartbreaking watching something I really care about die by a thousand cuts; how do we protest this? Google will just strong-arm their implementation through Chromium and, when banks, Netflix & co. start using it, they've effectively cornered other engines into implementing it.
This isn't new to them. They did it with FLoC, which most people were opposed to[2]. The most they did was FLoC was deprecate it and re-release it under a different name.
The saving grace here might be that Firefox won't implement the proposal.
[0]: https://github.com/RupertBenWiser [1]: https://github.com/RupertBenWiser/Web-Environment-Integrity/... [2]: >>26344013
You do not and you cannot. It was written in stone once Chrome dominated the browser market. What Chrome (Google) wants, Chrome (Google) gets. Despite all the good engineering Google wants to sell ads, that's all there is to it. And the result is this proposal.
> The saving grace here might be that Firefox won't implement the proposal.
It's irrelevant and we are an irrelevant minority. Unless people switch to FF in droves the web is Chrome. And they won't because at the end of the day people just want to get home from their shitty jobs and stream a show. As long as that works everything else is a non-issue.
Heh. I was there when it was IE6, and people said the same.
Just doing some quick searching - the first numbers that come up when you search for "how many people used the internet in the year 2000" are on the order of 350 million or so. Comparatively, now, in 2023, Reddit alone has some 450 million users. It would seem right now that Tiktok has about three times the number of active users than there were total Internet users 23 years ago.
Additionally, there are literally hundreds of billions of dollars now resting on Chrome remaining the dominant browser.
Short of government intervention (or absolutely monumental fuckup on Google's part somehow), Chrome is here to stay.
We are the people with the most influence on the tech. We are prescriptors. We are legion.
– Yes but Chrome is a tad faster and I have my bookmarks and my favorites extension and blablablabla…
— Then you are the root cause of the problem. If you are not ready to sacrifice an ounce of comfort to save the web, then you are the one killing the web.
Simple: install Firefox. Now.
(oh, and, by the way, also removes google analytics and all google trackers from the websites under your control. That’s surprizingly easy to do and a huge blow in Google monopoly. There are plenty of alternatives)
Yeah, not for long. Go back and read the proposed changes.