some things I've noticed: Mobil Safari seems to be using the search bar to hijack my google search (Particularly for locations which open in apple maps)
Although I'm mostly linux these days I went to install an alternative browser on a windows machine (using edge to download). I mentioned this in another post, but edge seems to watch for "chrome" or "firefox" downloads and politely reminds you that 'Edge is a great browser with added "trust of microsoft"' (A company who happen to be watching when you download a web browser).
https://www.theverge.com/2021/12/2/22813733/microsoft-window...
Linux seems like an OS that is way more respectful.
I was introduced to the following concept[1] some time back, and I can't help but think it gives a very reasonable explanation as to why everything is a subscription these days.
[1] https://en.wikipedia.org/wiki/Tendency_of_the_rate_of_profit...