some things I've noticed: Mobil Safari seems to be using the search bar to hijack my google search (Particularly for locations which open in apple maps)
Although I'm mostly linux these days I went to install an alternative browser on a windows machine (using edge to download). I mentioned this in another post, but edge seems to watch for "chrome" or "firefox" downloads and politely reminds you that 'Edge is a great browser with added "trust of microsoft"' (A company who happen to be watching when you download a web browser).
https://www.theverge.com/2021/12/2/22813733/microsoft-window...
Linux seems like an OS that is way more respectful.
Battery throtteling on the iPhone 6s; The sandboxing / sideloading discussion; The no-iCloud experience; The way that regular bluetooth headsets work fine, but AirPods work even better; How unauthorized Apps on MacOS must be opened with a right-click.
Safari suggestions are also a great example: So far, I like them in iOS 17, since they can also provide direct links to useful sites such as Wikipedia. But don't doubt for a second, that taking traffic away from Google was the primary goal here.
Microsoft isn't so smart. Most users, including non-technical, can see through their attempts.
I argue that they are blatantly anti-consumer, but have created a brand identity association that causes people to pretend (and argue) they are not. Try using an ipad without handing over your credit card details. Even google is better in this area.