We need a comeback of antitrust enforcement with teeth to get both Microsoft and Google to do honest competition, instead of backhanded methods.
On Firefox I can stand the suggestion to use Chrome when I use google, I can even block it with uBlock, but haven't really bothered to.
Now, when they keep tweaking my OS settings, and use every upgrade as the excuse to reset my browser settings over and over, then I get mad. When I get ads on my start menu too. That's why I don't use windows anymore.