Maybe I'm naive but I think there used to be at least a modicum of self-restraint on this kind of thing. Sure, people always tried to make as much money as possible, but there used to be some limit somewhere - not because you'll get caught but because c'mon, we just don't do that! That seems to have now been totally lost.
People got addicted to ever more shocking news, I guess 9/11 in the west helped with that. Once you burn your receptors and they go back to flatline, the next kick needs to be a bit stronger to keep people engaged, and next one even more so. So just consuming news is a never ending progression of bad, amoral and over time progressively worse stuff.