Joseph Cox’s reporting on the geolocation/tracking shit the US Gov buys up really highlights the direct link between consumer tracking (to sell them shit) and government intrusion into privacy.
I was an early employee at Disqus (YC S07). I helped build its 3rd party commenting plugin, because I had a blog and believed in distributed discussion. I genuinely believe the company did too (the founders, the employees, etc.). But eventually the rubber hits the road, and Disqus was sold years later to Zeta Global [1], a “data-driven marketing company”.
As long as you have a database in the cloud with a non-trivial amount of user data, you don’t really have control over what becomes of it.
[1] https://techcrunch.com/2017/12/05/zeta-global-acquires-comme...
sure you do, as long as you remain in charge. once you sell it, of course you don't really have control. duh. but to say just because data exists means you can't decide what to do or not to do with it is absurd
But in practice, almost everyone with these databases with significant amount of data is working for an entity with shareholders and creditors. It's much harder to stay in control forever in that world, especially if your company is not perpetually successful. Companies decline or fold all the time. Then they get sold off.