* The website to be free
* The API to be cheap
* The ability to use a 3rd party app that does not track, advertise, or monetize you in any way
* VCs to continue to pour hundreds of millions of dollars to run the site and never ask for an ROI
Good luck kids
If a lone dev would have made an app like Apollo for FB, they would be under 10,000 pages of litigation the next day
People don't use the FB app because its great. They would love a non-tracking version of the same service. It's just not allowed