zlacker

>>robbie+(OP)
The reality is that Apollo doesn't serve intrusive ads, and thus, every user using Apollo instead of their own first party apps is lost revenue. Unfortunately, reddit is in that late stage monetization step where they need to prove they are capable of big revenue to justify a high IPO share price.

One can only hope there'll be a watershed moment like the one that killed Digg. So far, reddit has been very careful raising the temperature so as to not scare the frog before it's dead.

>>api_or+vL
a few options for Reddit: 1/ just buy Apollo. show ads 2/ do a special deal with Apollo where they somehow incorporate ads into the app 3/ API access with Reddit Premium. Apollo can now carry on as normal for premium users & charges "free" users 4/ learn to build a freaking app - people didn't end up using Apollo because of the high quality of the Reddit mobile app.

Personally I rarely use Reddit in a browser and if 3rd party apps were to go away that would be the end of Reddit for me.