The main reason to worry, though, is not the proprietary monetization of "AI" algorithms: Just like it was not an algorithm (pagerank) but the invention of adtech that spawned surveillance capitalism, here too the main question is what sort of "disruption" can this tech facilitate, as in which social contract will be violated in order to "create value".
"Success" in "tech" has for a long time been predicated on the absence of any regulation, pushback or controls when applying software technology in social / economic spheres previously operating under different moral conventions. In the name of "not stiffling innovation".
Ironically our main protection is that we may actually now live a "scorched Earth" environment. The easy disruptions are done and "tech innovation" is bumping against domains (finance, medical) that are "sensitive".
What needs to be understood is that this sort of technology is not an equalizer, regardless of the PR behind having your own personal Einstein/secretary at your beck and call. You can look at the state of modern computing sans AI to see this is true: many people with desktops are using Microsoft, Apple, or Google OSes, which become more and more restrictive as time goes on, despite the capabilities of such computers increasing regularly.