Just staggers me that Elon could have just… not done any of this. And yet here we are. He’s had to sell billions in Tesla stock to finance this ongoing mayhem, this is surely going to be up there as one of the greatest examples of hubris in modern business.
It's hard to overstate what a crucial time this is for Tesla. They had early-adopter success when they had the field to themselves. But now every major car company plus a bunch of other people (possibly including Apple) are coming for them. Pivoting to the mainstream market and fending off all the competition is going to take both dedication and gobs of capital. Capital that is going going to be harder to raise with a distracted CEO and a bunch of investors who've had their fingers burned.
They also have one of the world's strongest brands, with a lot of dedicated customers. They don't have to compete on price, so despite having 13% of the global phone market, they are making 75% of all smartphone profits: https://www.imore.com/apple-takes-75-smartphone-profits-desp...
I am not an Apple fan and own none of their gear, but even I can recognize how Apple would be a formidable player.
Those wanting more should look at two recent articles from Jean-Louis Gassee. One where he makes the pro case: https://mondaynote.com/apple-car-software-and-money-51f86a33...
And one where he makes the anti: https://mondaynote.com/apple-car-bad-idea-after-all-94689476...
You say your not an Apple fan, but really sounds like you've been hanging out the Apple Store a bit too much lately.
> Apple would be a formidable player.
Hehe. Stop.