if you are a secondary priority user on some hardware, the way to fix it is to focus on becoming important enough to be prioritized instead of fearing some technology will limit things.
We need this in our corporate client device fleet to counter specific threats. We need this in our servers for the same reason — we do remote attestation today for Linux servers in semi-trusted locations. We’ve conveyed to our vendors that this is a desired capability in next-gen network equipment.
We’re not doing this to control data once it’s on an end-user’s computer. We’re doing it because we have a regulatory (and moral) obligation to protect the data that is entrusted to us.
We’re not Intel/AMD/NVIDIA/etc’s largest customer, but when we defer orders or shift vendor allocation it gets mentioned in their quarterly earnings reports. They tend to listen when we ask for features, and when our peer companies (not to mention governments) ask for the same thing because we have similar data security requirements?
Cloud and Business products is what, ~2/3rds of Microsoft’s revenue at this point? This isn’t being driven by the MPAA or whoever looking for better ways to screw over consumers.
Then they should prove it. I'm sure they have lots of expensive lobbyists under their employ, have them go to the government and tell the politicians the computer industry needs regulation to make it illegal to screw over users by depriving them of their computer freedom. If effective rules make it into law, I will trust their intentions.