We’re approaching a point where being passed over for “culture fit” is a compliment. Hopefully the embarrassment is enough to expand the founder vetting checkboxes.
You can talk to the people who built their models and they have lots of fun things to say about the ordeal.
Even when it does go wrong, there still might not be a crime any more serious than being an idiot, obviously would be different if the company misrepresents itself for gain, which would be fraud.
I suspect that many of these people genuinely believe their own hype, which is how they convince others to buy into it.