- 1. Supply chain / component R&D -
You will be very, very hard pressed to source a pre-existing, high quality, non-exclusive 5.4" display with a hole punch. If you end up doing this as your own startup then you're going to start by trying to buy off the shelf parts to keep costs down. But that display you want is simply not on any of the development roadmaps for the major component manufacturers. The industry has its own momentum, and the component suppliers have also been looking at the trendlines so they are building bigger and bigger.
If you can't find the screen you want in a catalogue then you have to pay someone to build it. Convincing BOE et. al that your phone will sell enough to pay off R&D costs is unlikely, so be prepared to pay several million bucks in NRE to make it worth their time (it might still not be) and the wait a year for them to spin up the fabs. So ~$5M and 9-18 months later you have a display.
- 2. Big players are uninterested, not uninformed -
Big companies are drowning in market data. They know some people really, really want small phones. But it's a long-tail opportunity they're willfully ignoring, and people who need phones will still buy something even if reluctantly. I've been in the meetings, small phone advocacy goes nowhere.
Also I'm a little surprised you're hoping an online petition will work after your prior experience trying to influence your acquirers. I presume you saw the inside of Fitbit / Google and how decisions are made...
I would argue that they don’t know what people want at all, since market data just reinforces previously held assumptions. For example if you surveyed people in 2006 what kind of phone they wanted, most consumers would probably ask for a better flip phone. It wasn’t until Apple came along and defined a new market that Smartphones even became a thing in the mainstream consciousness.
However, in this day and time when it comes to established tech such as a smart phone, sometimes the best way to 'innovate' might be to give people what they actually want. Sure not all companies can cater all niches. But hopefully someone will! Im also a small phone advocate.
The main benefit of cars was that if you delay maintenance your transportation doesn’t die.
Do you mean from cars or horses? If the former, early automobiles were far cleaner than the animals they replaced (and still are). Cities faced huge issues with animal excrement and cars represented a cleaner alternative.
Obviously play the car out a few decades and the emissions were _not_ so clean.