zlacker

>>erohea+(OP)
I wonder how much of the limited sales of the iPhone mini could be attributed to the branding? What if Apple were to drop the mini and make this the base iPhone, with the other models being Plus, Pro, Max? Margins may be poorer with Mini, so it likely won’t happen, but I feel mini sales could be much higher if they wanted them to be.

>>dr_+ai
Keep a base and make the Mini another premium option. It's not always that a smaller device is weaker but that it required sophisticated engineering to get everything that compact.

I'd pick a name that suggests that it's a lifestyle thing rather than being spartan.