zlacker

>>erohea+(OP)
I wonder how much of the limited sales of the iPhone mini could be attributed to the branding? What if Apple were to drop the mini and make this the base iPhone, with the other models being Plus, Pro, Max? Margins may be poorer with Mini, so it likely won’t happen, but I feel mini sales could be much higher if they wanted them to be.

>>dr_+ai
Yeah you can imagine two purposes for the mini:

1. Cheaper iPhone

2. You don’t want to carry a big iPhone and you have a Mac/iPad nearby anyway for anything complicated so a big phone is unnecessary.

The second case should motivate wanting eg their ‘pro’ cameras in the small phone but the first case motivates making it cheap and low-margin. You can also imagine a world where apple markets a mini phone as also being an optional companion to a bigger phone, but they already have the watch for that.