zlacker

>>erohea+(OP)
The article person might want one, but people don't. That's why the iPhone Mini doesn't sell and is being axed.

>>akmari+D4
5% sold were Mini. But I guess let’s axe it if it cuts into profit just a bit.

>>MrRidd+16
Sadly yes, if the Mini means additional costs and only captures users which'd have bought your phone anyway it's just overhead.

Sad to say but ruthless supply chain and product range efficiency is one of the pillars of Apple's return.