zlacker

>>tagoll+(OP)
We live in an attention economy, both outside and inside companies. The rules that apply to B2C marketing largely apply inside companies as well.

Despite that we still have people that assume “I sent an email and I’m important therefore everyone got the message”. Try running those emails through some tool like Mailchimp and you’ll probably find less than 40% even opened the email, let alone read beyond the first paragraph.

I’ve done a lot of organising events for engineers inside companies where there are like 500+ engineers. You need email, slack, calendar invites and more to get people paying attention. And often they’re paying more attention to LinkedIn than what’s happening on the “inside” … you can run campaigns on LinkedIn that target your own people…

>>harryf+Da
> “I sent an email and I’m important therefore everyone got the message”

I see a similar flaw in programmers. "I said it once, and therefore everyone has it memorized", as if people are computers who store every utterance in a file system.

>>Burnin+9p
I met someone who did that all the time. Turns out it was a learned behavior from having gotten pushed aside for coming across as too nit-picky one too many times. They turned in to the kind of person that would let other people make mistakes and just watch - and believe it or not, it worked for them! In their environment, that was a bad lesson well-learned.

>>whatsh+yF
There is some merit to that approach though. For example, I moved IT support requests from a messaging system to an actual ticketing system. The number of requests actually dropped because if they aren't getting help instantly they'll actually try something rather than just giving up immediately and calling IT. Many many issues just went away because if you have to wait a bit all the braindead "click the button" or "turn on your monitor" issues go away.

>>alar44+aM
That and a mix of people tolerating and working around broken systems because the bureaucracy wasn't worth it.