zlacker

>>tagoll+(OP)
We live in an attention economy, both outside and inside companies. The rules that apply to B2C marketing largely apply inside companies as well.

Despite that we still have people that assume “I sent an email and I’m important therefore everyone got the message”. Try running those emails through some tool like Mailchimp and you’ll probably find less than 40% even opened the email, let alone read beyond the first paragraph.

I’ve done a lot of organising events for engineers inside companies where there are like 500+ engineers. You need email, slack, calendar invites and more to get people paying attention. And often they’re paying more attention to LinkedIn than what’s happening on the “inside” … you can run campaigns on LinkedIn that target your own people…

>>harryf+Da
> “I sent an email and I’m important therefore everyone got the message”

I see a similar flaw in programmers. "I said it once, and therefore everyone has it memorized", as if people are computers who store every utterance in a file system.

>>Burnin+9p
I met someone who did that all the time. Turns out it was a learned behavior from having gotten pushed aside for coming across as too nit-picky one too many times. They turned in to the kind of person that would let other people make mistakes and just watch - and believe it or not, it worked for them! In their environment, that was a bad lesson well-learned.

>>whatsh+yF
There is a distinction between "I said it once, and I'm not obligated to say it again", and "I said it once, and therefore I can assume that everyone knows it". The difference is in whether you need everyone to know it (accountable for the result), or only need to CYA (accountable for your job).