zlacker

>>tagoll+(OP)
We live in an attention economy, both outside and inside companies. The rules that apply to B2C marketing largely apply inside companies as well.

Despite that we still have people that assume “I sent an email and I’m important therefore everyone got the message”. Try running those emails through some tool like Mailchimp and you’ll probably find less than 40% even opened the email, let alone read beyond the first paragraph.

I’ve done a lot of organising events for engineers inside companies where there are like 500+ engineers. You need email, slack, calendar invites and more to get people paying attention. And often they’re paying more attention to LinkedIn than what’s happening on the “inside” … you can run campaigns on LinkedIn that target your own people…

>>harryf+Da
> “I sent an email and I’m important therefore everyone got the message”

I see a similar flaw in programmers. "I said it once, and therefore everyone has it memorized", as if people are computers who store every utterance in a file system.

>>Burnin+9p
This is more of a response to people not paying attention. If all this time is being spent on email and chat and meetings it gets frustrating continually covering the same ground where it is obvious not much attention was paid the first time.