And that's a great trick - calling it "privacy" without reducing your own data collection/telemetry/spying, only your competitors. If I want privacy, Apple is included in the companies I want to stay private from!
But few have been asking these question since mid 2020 when Apple started a war against Data Collection. No one seems to care much.
[1] https://twitter.com/benedictevans/status/1387130787510751239...
[2] https://www.ben-evans.com/benedictevans/2021/5/13/apples-ads...
[3] https://www.ben-evans.com/benedictevans/2021/8/27/understand...