I don't understand how these two sentences are related and the article doesn't explain it as far as I can tell. They seem to be vaguely insinuating that video games appropriating the red cross logo have caused these deaths, which is surely an absurd claim but I can't figure out what else they might mean.
EDIT: A lot of defensive responses. To be clear, no one is impugning the Red Cross or disrespecting the work they're doing. I merely don't understand the reasoning in TFA.
"When someone misuses the red cross,(the video game industry being just one of many), we seek their cooperation in ending the unauthorized use"
The red cross is a protect trademark so this seems reasonable.