I think they're doing the same thing here. Just take an amount of money that's rather modest in the budget of a major government, throw it at 90% of the biggest companies with a few strings attached, and presto, you effectively control the narratives in the American News Media. Most of the companies involved lapped it right up.
The Great Firewall will be enough for most people to not look for trouble, but they need the other means to make sure curious people are kept in check