I think they're doing the same thing here. Just take an amount of money that's rather modest in the budget of a major government, throw it at 90% of the biggest companies with a few strings attached, and presto, you effectively control the narratives in the American News Media. Most of the companies involved lapped it right up.
"A significant percentage of the Microsoft employees who work on Bing are based in China, including some who work on image-recognition software, according to a former employee."