I've held the belief that if a someone can't recognize and clearly identify the differences between criticism based on merits and criticism based on bias, then there is no point attempting to do "what they want," because they don't know how to identify what they want even if they got it.
I've solved this in the past by asking the person if they want a comforting lie or an honest truth. I still provide feedback in both ways but the honest truth path is what is taken by most people who are able to take negative feedback correctly.