(it's not at all a given that the situation would blow up in his face…)
The article was talking about risk. Risk isn't binary, if it was then there wouldn't be a risk...
> minor risk to reputation
I think the article, and at least from some candid comments in this thread, indicate that people perceive this risk as much more than minor. Almost as if not being labeled a racist or sexist or homophobic (founded or not) is worth a few $m lost from the inaction taken to avoid that labeling.
Like what do they do if a man falsely accuses them of some trespass?