> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
Sadly without this tracking, the engines of the ad economy come to a stop. We have royally ducked up the ecosystem to the point where there's no fixing it. Ever. Even laws such as GDRP won't cut it, Facebook & co. are happy to flout the rules since paying the fines is worth the cost of breaking the rules.
In the case of Google ad money vs Content marketing economy, it really is a case where the chicken came before the egg.
Youtube did not even think of charging premium so many years after launching as a free service.
Do you think they would have been that successfully were it not for the user base aka free eye-balls?
> There is nothing that says that we must be forced to tolerate ads in exchange for the internet
While true but this is the way the game and the field has been setup. Same thing that explains why you see ads on even on paid devices. Why be content with 5$, when you know you can shake 6$ from a customer?
I am for privacy. Believe me. But this battle is not winnable when you make up 5% of the sober group and the rest are happy and drunk in love with Clubhouse or whatever new social media drug that is the rage.