Another noted: “They’re getting free publicity – they ought to have been happy to have a funny name."
Free publicity that leads to sign posts being stolen. For a tiny village of 100 people, this is likely a serious hardship. If it isn't bringing in more money than it's costing them, it's an attractive nuisance, not free publicity.
Yes, but they don't post about it online, so no-one hears from them. They might even choose to live in a village with a 3-digit population count.