I've recently been reading/watching some videos and writings by Robin Diangelo on systemic racism - here's a great starting point: https://www.youtube.com/watch?v=h7mzj0cVL0Q. She also wrote the book "White Fragility".
Thinking about that, I'm just wondering how different it would be if one of those people who mistook the employee for the CEO instead turned to the CEO and said "I'm sorry, please excuse me for the instance of racism I just perpetrated against you, I promise it won't happen again." I realize how outlandish that may sound writing that out, but I'd propose that the fact that it does sound outlandish is the main problem. Everyone in the US was raised in an environment that inculcated certain racial ideas, subconsciously or not. We can't address them if we're so embarrassed by their existence as to pretend they don't exist.
An example:
- I run into a white friend and call him Dave (another white guy I know), when his name is Mark. It happens, I apologize as I'm terrible with names.
- I run into a black friend and call him Dave (another black guy I know), when his name is Mark. It happens, I apologize as I'm terrible with names.
In the 2nd instance, you can guarantee someone will accuse me of bring racist.
Basically, people make mistakes and say rude things all the time. But throw race in there and suddenly everything is viewed in the worst possible light.