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[return to "Dented Reality: Magic Leap Sees Slow Sales, Steep Losses"]
1. daenz+X3[view] [source] 2019-12-06 20:21:11
>>gumby+(OP)
The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0]

I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money on something I believe is bad.

0. https://youtu.be/TfzlU7nW23Y?t=34

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2. goneho+g7[view] [source] 2019-12-06 20:44:35
>>daenz+X3
There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music).

It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything.

Magic Leap seems like a case study of how not to release a product, but maybe they were more focused on raising money?

Either work on your thing in public, shipping units (Oculus/FB) or work on it entirely in secret (Apple), but don't loudly and continuously talk vaguely about how amazing your thing is with no real public examples for years. This plus all the fake marketing video demos - if you're going to do this you better be as good as you're pretending to be.

Someone that good probably wouldn't need to show marketing videos, they'd just show the product itself.

I finally did get to play with one (friend who personally knows an investor had one) and it was pretty disappointing. AR seems likely to be the next computing platform, but the hardware is not ready yet.

Magic Leap reminds me a lot of the General Magic documentary - crazy hype, right general idea, but too early and bad product.

I'm not sure if they have the same talent General Magic had though.

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3. ryandr+Sa[view] [source] 2019-12-06 21:11:14
>>goneho+g7
Yet everyone was so optimistic and believed the hype. And it happens again and again! Whenever some early stage company/product gets some traction on HN that looks like hype-ware, the default reaction always seems to be excitement and optimism, rather than doubt and skepticism. Nobody's learned from Theranos. It's like we all adhere to that X-files poster "I WANT TO BELIEVE" over and over.
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4. icelan+1j[view] [source] 2019-12-06 22:14:26
>>ryandr+Sa
Definitely not. HN is more pessimistic than any other forum I'm on besides Slashdot (the famous iPod burn, of course).

Are you forgetting Dropbox / "that's just rsync" and various other skeptics? No one likes anything here that seems flashy. And that's a good thing.

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