I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money on something I believe is bad.
It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything.
Magic Leap seems like a case study of how not to release a product, but maybe they were more focused on raising money?
Either work on your thing in public, shipping units (Oculus/FB) or work on it entirely in secret (Apple), but don't loudly and continuously talk vaguely about how amazing your thing is with no real public examples for years. This plus all the fake marketing video demos - if you're going to do this you better be as good as you're pretending to be.
Someone that good probably wouldn't need to show marketing videos, they'd just show the product itself.
I finally did get to play with one (friend who personally knows an investor had one) and it was pretty disappointing. AR seems likely to be the next computing platform, but the hardware is not ready yet.
Magic Leap reminds me a lot of the General Magic documentary - crazy hype, right general idea, but too early and bad product.
I'm not sure if they have the same talent General Magic had though.
It’s the reason you get successes like Tesla or SpaceX and it’s generally good to bias towards optimism over pessimism - you get more people able to try more things and successes that have exponential returns make up for the failures.
Otherwise you get stagnation which ends poorly for everyone.
That said, optimism still requires a plan that makes sense and shipping a real product.