zlacker

>>gumby+(OP)
The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0]

I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money on something I believe is bad.

0. https://youtu.be/TfzlU7nW23Y?t=34

>>daenz+X3
There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music).

It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything.

Magic Leap seems like a case study of how not to release a product, but maybe they were more focused on raising money?

Either work on your thing in public, shipping units (Oculus/FB) or work on it entirely in secret (Apple), but don't loudly and continuously talk vaguely about how amazing your thing is with no real public examples for years. This plus all the fake marketing video demos - if you're going to do this you better be as good as you're pretending to be.

Someone that good probably wouldn't need to show marketing videos, they'd just show the product itself.

I finally did get to play with one (friend who personally knows an investor had one) and it was pretty disappointing. AR seems likely to be the next computing platform, but the hardware is not ready yet.

Magic Leap reminds me a lot of the General Magic documentary - crazy hype, right general idea, but too early and bad product.

I'm not sure if they have the same talent General Magic had though.

>>goneho+g7
There was some overlap, and both had lots of "Magic" hype, but there were some really great people working at General Magic, and not nearly as high a level of narcissistic bullshit and self aggrandization and utterly dishonest marketing as from Magic Leap.

I mean, come on:

https://www.youtube.com/watch?v=w8J5BWL8oJY

>>DonHop+Rc
Completely agree. The GM people were competent without being arrogant. They failed only because cellular data networks were not good enough at the time.

>>dreamc+Vd
Bill Atkinson is the humblest, sweetest, most astronomically talented guy -- practically the opposite of Rony Abovitz! I think they're on very different drugs.

The Psychedelic Inspiration For Hypercard, by Bill Atkinson, as told to Leo Laporte.

"In 1985 I swallowed a tiny fleck of gelatin containing a medium dose of LSD, and I spent most of the night sitting on a concrete park bench outside my home in Los Gatos, California." ...

https://www.mondo2000.com/2018/06/18/the-inspiration-for-hyp...

Full interview with lots more details about the development of HyperCard:

https://twit.tv/shows/triangulation/episodes/247?autostart=f...

Bill Atkinson's guest lecture in Brad Meyer's CMU 05-640 Interaction Techniques class, Spring 2019, Feb 4, 2019:

https://scs.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=...

Including polaroids of early Lisa development.

About PhotoCard:

http://www.billatkinson.com/aboutPhotoCard.html

PhotoCard by Bill Atkinson is a free app available from the iTunes App store, that allows you to create custom postcards using Bill's nature photos or your own personal photos, then send them by email or postal mail from your iPad, iPhone or iPod touch.

Bill Atkinson, Mac software legend and world renowned nature photographer, has created an innovative application that redefines how people create and send postcards.

With PhotoCard you can make dazzling, high resolution postcards on your iPad, iPhone or iPod touch, and send them on-the-spot, through email or the US Postal Service. The app is amazingly easy to use. To create a PhotoCard, select one of Bill's nature photos or one of your own personal photos. Then, flip the card over to type your message. For a fun touch, jazz up your PhotoCard with decorative stickers and stamps. If you're emailing your card, it can even include an audible greeting. When you've finished your creation, send it off to any email or postal address in the world!