Perhaps the judgement about Netflix being anti-consumer might be hard to sustain if you could more fully inspect the details of what Apple requires.
https://www.theverge.com/news/612911/netflix-apple-tv-app-su...
And then Netflix immediately disabled it:
https://www.theverge.com/news/613307/netflix-apple-tv-app-su...
Everyone else allows their content to be indexed, and does not pay Apple anything for it. Disney, Paramount, HBO, Peacock, they all could have refused like Netflix.