zlacker

I think a decent middle ground would be to allow contextual advertising and ban personalized advertising. That is, it would be fine to show you ads based on where you are, what you are doing or what you are searching on the internet, but not based on what you did on another website or where you had lunch yesterday.

Of course this would add friction for finding the appropriate targets but it would still allow pretty decent business for adtech. it just would be a bit different.

(I'm pretty sure that the line between contextual and personalized ads is blurry, but I leave that to be solved by lawmakers and judges. Its kind of their core competence. And to be clear, what I personally think should be done would be much, much stricter ban, but this is a compromise proposal I think should be agreeable by all parties who are the slightest interested in the harm current adtech is doing)