- Illustrating blog posts, articles, etc.
- A creativity tool for kids (and adults; consider memes).
- Generating ads. (Consider artisan production and specialized venues.)
- Generating assets for games and similar, such as backdrops and textures.
Like any tool, it takes certain skill to use, and the ability to understand the results.
OTOH these are open-weight models released to the public. We don't get to use more advanced models for free; the free models are likely a byproduct of producing more advanced models anyway. These models can be the freemium tier, or gateway drugs, or a way of torpedoing the competition, if you don't want to believe in the goodwill of their producers.