I'm no prude, but I'm finding horror, pharma & sex ads to be incredibly disturbing in how they are presented. Google TV takes over my wall with moderately graphic horror movie ads. My family members aren't comfortable with horror and they have no way to use the TV otherwise. It's unsetting in the middle of the night. And graphic pharma ads for stomach turning skin disorders and other inappropriate disorders play even during casual, family content. And most of the sexual content is not family friendly -- even I find it awkward to have on the wall, especially when my parents visit.
These devices used to be ours with some level of control, and now they are all remotely managed to present awful content at all hours