On the other hand, this was traditionally the role of art and fiction. Black Mirror was based on the premise of getting people to react to this kind of future, and it looks like it's either not working (anymore?) or we're past the point where hypothetical situations would grab our attention and we can do something about it.
On the third hand, I have no intention to buy a fridge with a screen on it, but if it becomes the mainstream offering will I be forking 10% or 20% to not have th screen, or if those will have significantly better features (better temperature management etc.). I also wished I wasn't looking at ads, but in practice the best educational content right now is sponsored by S**space.