zlacker

Because it makes a potential customer's life more inconvenient, so the customer has incentive to not buy Netflix. For example, me. The only reason I have for not buying Netflix is this little thing.

Also,

> Why would Netflix let Apple list all their content in an Apple branded interface as if it were their own

That's not how it works. It literally says "Open in Netflix" or whatever app. All it does is make it easy to search for stuff, add it to your watchlist, and start playing it.

What Netflix doesn't like is that it makes it easier for its customers to watch non Netflix content...which is obviously anti customer.

>>lotsof+(OP)
I hate to tell you this, but it might not be the full story that making search easier is "all it does."

Why doesn't the macOS App Store game search include results from Steam? That would be a very consumer-friendly thing for Apple to do, right?

The answers to both questions are related.

>>trunne+wM
Netflix does not have to pay Apple to be indexed in the TV app search feature.

It is purely an inconvenience to Netflix’s customers for the sole benefit of Netflix.