Why not? If you pay the suppliers 20 dollars less for those parts for each car, that is pure profit.
Keep in mind that cars are priced and developed for specific market segments. Cars aren't developed and then a price is decided based on what the components cost. Also keep in mind that some of the most exclusive and luxurious cars in the world (Lamborghini and Bugatti) share parts with some of the most mundane mass produced cars from VW.