That is because it isn't actually tokens that are fed into the model for non-text. For text, it is tokenized, and each token has a specific set of vectors. But with other media, they've trained encoders that analyze the media and produce a set of vectors that are the same "format" as the token's vectors, but it isn't actually ever a token.
Most companies have rules for how many tokens the media should "cost", but they aren't usually exact.