Well, except for Netflix refusing their catalogue to be indexed in the TV app on macOS and iOS. I won’t pay for Netflix until they drop that anti customer practice.
If you want me to buy the video content you’re selling, it better be searchable in the TV app. And if not, there should be a better reason than you want to keep people trapped in the Netflix app.
Perhaps the judgement about Netflix being anti-consumer might be hard to sustain if you could more fully inspect the details of what Apple requires.
https://www.theverge.com/news/612911/netflix-apple-tv-app-su...
And then Netflix immediately disabled it:
https://www.theverge.com/news/613307/netflix-apple-tv-app-su...
Everyone else allows their content to be indexed, and does not pay Apple anything for it. Disney, Paramount, HBO, Peacock, they all could have refused like Netflix.