The last two bullets of their FAQ:
Will the Jolla Phone work outside Europe, can I use it e.g. in the U.S.?
Yes, we will design the cellular band configuration to enable global travelling as much as possible, including e.g. roaming in the U.S. carrier networks.
Can I buy the Jolla Phone if I’m outside Europe, can I use it e.g. in the U.S.?
The initial sales markets are EU, UK, Switzerland and Norway. Entering other markets, such as the U.S. and Canada are to be decided due course based on potential interest from the areas.