I don't even know where I would get a good blu ray drive. The videophile subreddits keep suggesting very specific models with flashed firmware, which is not exactly accomodating to the public.
What happened to Netflix DVD by mail was that Redbox ate its lunch, which ultimately was also a failing business model.
Ultimately there was just so much content available with a click for people (who collectively are mostly not that fussy) for "free" (subscription) or at most by a payment from their TV rooms.